1

Main theory for the course:

1. Enterprise and Entrepreneurship
2. Business Opportunities
3. Business Ideas
4. Making Businesses Effective
5. External Business Influences

50 %

1.5 Hour Exam

2

Main theory for the course:

1. Business Growth
2. Marketing
3. Business Operations
4. Finance
5. Human Resources

50 %

1.5 Hour Exam

Unit 1 – Exploring Businesses

1. Explore features of different businesses and analyse what makes them successful
2. Investigate how businesses are organised
3. Examine the environment in which they operate
4. Examine business markets
5. Investigate the role and contribution of innovation and enterprise to business success

Internal Assignment

Unit 2 – Developing a Marketing Campaign

The set task changes every year. Total marks available = 70.

There are 2 sections to the task:

1. (2 hours) Students review research that has been conducted into a particular market/industry and familiarise themselves with it.
2. (3 hours) to use the research collected in A and devise a marketing campaign that would be suitable for the set task.

2 documents required to be submitted are:

1. A rationale for a marketing campaign
2. A budgeted plan for the marketing campaign

External Controlled Assessment Task

Unit 3 – Personal & Business Finance

1. Understand the importance of managing personal finance
2. Explore the personal finance sector
3. Understand the purpose of accounting
4. Select and evaluate different sources of business finance
5. Break-even and cash flow forecasts
6. Complete statements of comprehensive income and financial position and evaluate a businesses performance

External 1.5 Hour Exam

Unit 8 – Recruitment & Selection Process

1. Examine how effective selection and recruitment contribute to business success
2. Undertake a recruitment activity to demonstrate the process leading to a successful job offer
3. Reflect on the recruitment and selection process and your individual performance

Internal Assignment